上海科技大学人力资源管理
ShanghaiTech University Human Resources

Daniel Koo ProfessorPI

Institute

School of Creativity     and Art

Research Area

Evaluate consumer-object emotional feedback

Contact Info.

gumd@shanghaitech.edu.cn

 

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Biography

 

 

Daniel   Gu educated at the Art Center College of Design in the early 80s. After   graduating, working in varies top design firms in California like Designworks   and RKS design, in 1991 Daniel moved to Taiwan to establish I+U design,   capitalizing the emerging opportunities in the shift from manufacturing to   innovation, and on to establishing brands strategies for several global   clients like Lenovo, Acer, Asus, IBM, Canon, HTC, ViewSonic, BMW  just to name a few. Indeed, I+U an award-winning firm fast became   a top career choice among many graduates and designers alike.
   Over the years Daniel stayed ahead of the curve and splitting his work   between China, Taiwan, and in the US. An innovation champion and a senior   advisor on how the power of design can communicate consumer benefits for strategic   business advantage. With multi-cultural background during his upbringing and   hands-on experiences, have developed keen-vision, bird-eyes perspective and   thorough understanding of China consumer as well the US markets.

 

 

Research Interests

 

 

 

Using   scientific methods toimprovethedesign. The study   includes   identifying users emotional   reaction toward different aspects of an objectsmaterial's tactile feel, color,   temperature,   sound,   shape,   etc.,   and   uses various sensing methods   and algorithms   to measure   and quantify   potential emotional feedback.

 

 

Selected Publications

 

 

iF Design Award Germany   - Focux 90 laser pointer

iF Design Award Germany   – N.E.W. Multimedia Computer

iF Design Award   Germany – N.E.W. Executive Workstation

Good Design Award Japan   - Promise Disk Array

IDEA Award (IDSA) USA   - Lenovo Smart Phone

iF Design Award   Germany - AG Neovo TFT LCD monitor

iF Design Award   Germany - Moxa Gigabit Ethernet Switch